Paula graduated from the University of Central Lancashire with a PR degree and started a career in the professional services sector which has spanned over 15 years. Holding positions at both an international accountancy firm and a national law firm, Paula has also achieved a Professional Diploma from the Chartered Institute of Marketing.
Paula supports Tenet by raising awareness of fraud and financial crime compliance through education campaigns and knowledge sharing, bringing our mission to life and proving that ‘legal’ doesn’t equal ‘boring‘.
I have dedicated my entire career to professional services, starting out as a Marketing Assistant at an insolvency firm. From there, I joined RSM UK (RSM Tenon / Baker Tilly) and progressed to managing the North region before becoming a Communications Manager at a national law firm.
I have a demonstrated history of running national campaigns, brand collaborations and large-scale events, growing my commercial awareness through curiosity and enthusiasm. I am a highly motivated marketer with strong communication skills and a ‘can do’ attitude. I have the proven ability to create, manage, deliver and generate value through integrated marketing campaigns both B2C and B2B.
Broadly my responsibilities include social media management, extensive content creation (including scripts, blogs, newsletters, video and website copy), asset design and branding, website management, managing external agency relationships and carrying out sector focussed marketing strategies.
With my years of experience in the professional services sector, I am passionate about the client journey and the value our brand can bring to the market. I specialise in building campaigns that create meaningful connections with our audience and strive to elevate Tenet to the next level.
I came on board as the first in-house marketing hire at Tenet and very quickly I knew I had found my Tribe. Tenet is a firm like no other I have ever worked with. I was inspired by their approach to do things differently – which is something you often hear from professional firms but is something Tenet actually delivers.
Everyone on the team is driven by wanting to do better – better for our clients, better for each other, and better for the world around us. As Steve Jobs once said, “The people who are crazy enough to think they can change the world are the ones who do.” Tenet is the type of firm that makes me believe that kind of change is possible.
- Running impactful campaigns
- Digital marketing strategy
- Website optimisation
- Social media management
- E-mail marketing
- Strategic planning
- Content creation
- Client engagement
- Event planning
- CIM qualified Chartered Marketer at Member level (MCIM)
- Public Relations Graduate
- Chartered Institute Marketing Diploma (Distinction)
An insight into Paula’s hobbies & interests outside of Tenet.
Planning our next adventure
My team #TeamCrowther
Adrenalin Junkie #OnTopOfTheWorld
I am the youngest of 7 and as you can see I was the best little sister ever!
Vegas with the girls was one of my all-time favourite holidays
Me time #Yoga
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