Greenwashing and the consequences if your business is found guilty
A Guest contributor: Jon Munnery, Insolvency & Restructuring Expert, UK Liquidators (part of Begbies Traynor Group)
If an organisation falsely bolsters its environmental track record for commercial benefit and glosses over unsubstantial sustainability efforts, it could be found guilty of greenwashing tactics.
If there’s little or no evidence to back up marketing claims, the repercussions of fictitious marketing can imperil customer trust, damage brand reputation, and detract attention from true environmental clean-up efforts.
If an organisation is found guilty of fronting its campaigns with baseless environmental claims, it could face dire repercussions and lead to public outcry. ?